SPA apparel company that develops "Global Work" "Nicoand" "Rory's Farm" etc. Adestorea is official WEB store [.st] (dot Estee)We added image search function toAnnounced. When a user uploads an arbitrary coordinate image to [.st], items similar to items uploaded from items in [.st] can be retrieved and purchased. This image search function is an image analysis system using artificial intelligence "#CBK scnnr (Kabuki scanner)Joint development with fashion tech startup, New Rope Corporation, which develops.Adastria · Innovation LabMr. Takahashi, Mr. Tanaka and Mr. Sakai New Rope (hereinafter "laboratory").

Find similar images and similar items from 1.7 thousand items

The user first selects [.st] image searchLP (smart site only)Access. Upload coordination photos taken by yourself to the site (whole body pictures are preferable). Instantaneous image analysis is performed, and similar items can be confirmed from [.st] EC for each item such as "bag", "tops", "bottoms", "shoes". It is also possible to purchase with EC as it is through membership registration.

The item is linked with the master in [.st], and it is a mechanism to be introduced from inventory of about 17,000 items actually.

Liberate from troublesome searching for items

Even though I am watching an Instagram or a magazine and think that "I want this item", it is difficult to purchase if the item itself is very expensive or it is an unusual item. It is difficult to search similar items with existing EC mechanisms or to walk around real stores looking for similar items. In such a case, this image retrieval system will appear. Users can capture magazines, mannequins, etc. and take smartphone screen capture and access [.st], similar items will be found. Because the lineup of Adorstria's brand has a wide lineup, it is also attractive that money and taste etc. can be chosen according to himself.

The value you want to provide to users is "Liberation from troublesome searching for items". Recently instant gifts are increasing due to the advance of SNS such as Instagram . So we needed a mechanism to quickly find what you want as a brand. If you use the search system of [.st] you can easily find affordable clothes.

The other is "a chance encounter with clothes by passing through AI". By searching for similar items you can find clothes that you did not arrive in the search process. (Laboratory Takahashi)

As Adestria, asking users to search for goods will lead to awareness of [.st], and if products closer to the target item appear, you will be able to expect a conversion up over other ECs.

Collaboration started from Laboratory Open Innovation Measures

In 2017 Adastoria established the "Adestrian Innovation Lab" for the purpose of so-called open innovation, a combination of start-up technology and Adria's resources. According to Takahashi, its role is largely the following two.

① Synergy with existing business
Connecting with outside start-ups and internal company, direction until service out

② Creation of new business model
To develop a business model that has been difficult to undertake in existing businesses with a sense of speed with the use of internal and external resources

In addition, several laboratories last year launched a pitch with audiences of Adria employees, mainly of executives. Startup proposed introduction of its own service and Adourria's collaboration proposal. One of the startups who participated in this in-house pitch was a new rope, which led to the development of the image search system of this case as a trigger.
(Information Disclosure: pilot boat is involved in organizing this in-house pitch contest, etc.)

Mr. Sakai of New rope pitching in Adastoria

Adoriaria is the company that takes care of customers most. It is not technologically driven, but we think that it is important for us to actually touch on our services and to evolve our services.

With the laboratory in mind, I have increased the point of contact between Adoria and Startup and I am trying to introduce a new technology like AI of New Rope. I will continue to do various measures in the future, so I would like to make this a catalyst for paradigm shift. (Laboratory Takahashi)

Although the image retrieval system was served in, the collaboration between New Rope and Adria is not over. Since fashion has a trend, it is necessary to update teacher data at all times, and it is also necessary to improve the matching accuracy while analyzing user's behavior.

As an additional measure that can be considered in the future, for example, a clothing (coordination) proposal is considered. It recognizes what kind of items are worn by models and instagrammers, and when the user searches for images, it suggests not only single items but also coordinates. I would like to work on trend forecasts as well. (New Rope Sakai)

From left: Mr. Tanaka Lab, Mr. Sakai New Rope, Mr. Takahashi lab.

Lab will continue to tackle innovation and digital measures centering on fashion tech. It is said that they are already loading several items.

(Offer: Adoria)

Startup information

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