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Japan's first personalized shampoo "MEDULLA" released. Generate original items from 6 items

pilot boat editor-in-chief peitaro ,beautytech.jpI write an interview article on Medulla at. Please see here if you like.
Personalized shampoo from Japan aimed by MEDULLA, what is its winning number

Personalization is spreading in every field of lifestyle. As I introduced it with pilot boat, in a suitFABRIC TOKYOIn a toyToys sub!Such. In the first half of 2018, ZOZOSUIT is dealing with the topics of the world as well as the startup area. Meanwhile, Japan's first "personalized shampoo" singing "MEDULLA"Was released in May, 2018.

(Credit by MEDULLA)

 

When going to the drugstore, the shampoo is displayed so that the difference is not understood. However, if it is a very high shampoo, there are only a few options such as "moist" or "smooth". However, originally, there should be various combinations such as hair length, scalp condition, habit and requested state. MEDULLA seems to realize such a combination.

The service released this timeSparty"MEDULLA" operated by the company. If you respond to the questionnaire of 6 items such as the state of the scalp and the desired state shown above, you can get your own shampoo. It is fun to use it because it is very fashionable (it is regretful that there is not vocabulary power and it does not convey) because the site has only a treatment of the beauty item called shampoo and it is clean although it wants it to actually use. The bottom is screen capture, but the circle of "moist" and "fluffy" is a UI that moves like a ball, there is playing heart (usually I do not write this, but it is too beautiful).

The shampoo thus made is sent to you with your name (I think that it is personalized). The price is 6800 yen, a subscription model that is regularly delivered every two months. Maybe you can change the type like drying prevention in winter, prevention of swell in summer.

Shampoo personalization is overseasFunction of BeatutyAndProseThere seems to be popularity, including precedence service such as. Although it is not a shampoo, there are some services that measure the skin condition with IoT equipment and recommend me a skin care product that suits me, and because I will be able to collect data by personalizing it, It seems likely to be expandable.

 

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AUTHOR
peitaro / Notomi Hayabusataira (Notomi Jumpei)
CEO of pilot boat / writer
Born in 1987. I graduated from the Meiji University School of Management in 2009 and completed the Graduate School of Accounting at Waseda University in 2011. I passed a certified public accountant examination while I was in college. After engaging in accounting audit with a major audit firm, I participated in a venture support company and produced over 300 pitch and venture events.
In 2017 he independently established a joint venture company pilot boat and continued to engage in venture support. Pilot boat "introducing long startup introduction media, podcast" pilot boat cast ", toC venture presentation event" sprout ". FashionTech and other lifestyle / culture toC services are the specialty areas. I also serve as a writer related to startups and innovation on various media.Beginning in 2017 ASCII STARTUP serializes a column of BtoC venture.
Twitter: @ jumpei_notomi

 

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