It is not data driven at startup There was no marketing faces - Marketing - # 001 held

Hello, peitaro is.

I held faces on March 02, 2017. This theme is marketing.

In the first place what is faces

That is a story, is not it?

faces is an event for those interested in working in a venture. We held each occupation, we have held "designer" "personnel accounting" until now, was "marketing" this time. I talked about venture companies about both their own services and about marketing.

>> Click here for previous reports

By the way, I'm looking for collaborators because I also want to do an engineer version. peitaro it's events can not be engineers to attract customers even. Does anyone do it together. I will be waiting to hear from you.

Well, let's move on to the contents of the event.

faces always starts with a panel discussion with all the speakers who warm up.

Photographer taking pictures with couples and friends "Lovegraph"

Kenta Nakai Chief Operating Officer Love Graph Co., Ltd.

Joined Rakuten in April 2014. Rakuten Group is assigned to the group marketing department that oversees marketing across all business divisions and has engaged in large-scale mass marketing centered on TVCM as the first graduate since the team's inauguration. I experienced a wide range of work from upstream to downstream from marketing planning to creative direction. After that, in February 2016 participated in Love Graph Co., Ltd. As director COO, I mainly focus on business side such as management strategy, corporate alliance, marketing, public relations PR, legal affairs. In individual activities, he carries out strategy consultation on startup and has lecture experience at Keio Business School as a business scholar. 25 years old from Osaka.

The first participant was COO of Lovegraph (Love Graph)Ms. Nakaiis. He said that he was in charge of mass marketing at Rakuten.

Well, Lovegraph is a couple photo shooting service. A photographer accompanies the couple 's date and takes pictures. Recently it seems that there are many scenes of use by families such as pets, anniversaries, travel, shichi-go-san etc.

The photography scene in Lovegraph is diverse.

Lovegraph siteWhen you visit, twitter, instagram, you can see the pictures taken in the past. There are lots of wonderful photos lined up and it is important for latent users to think that "I want to take pictures like this! As of March 2017, photographers are 180 people throughout Japan. It seems that it is also overseas such as Cebu Island.

Well, the story goes to marketing. One of the most important things in Lovegraph's marketing is spreading service awareness by influencers and word of mouth. Because of the nature of the service, Lovegraph absolutely has beautiful pictures and absolutely posts it to SNS when there is such a picture. Since increasing the awareness increases the number of people who use the service, therefore it was important to know how to raise the effect.

It seems that Lovegraph will expand service in Taiwan from this year. Mr. Nakai will also be active in Taiwan as its responsible person. When I asked the opportunity to go abroad, "Lovegraph's vision is" to make happy moments to the world ", so there was no particular objection inside the company itself to go out to the world." Pictures are the perfect service to cut happy moments, beautiful pictures are global, unrelated to words. In global expansion marketing methods will also change. It is also paying attention to Lovegraph's global success and changes in marketing.

Lovegraph's Wantedly is here

CtoB's new generation career change service "Scouter"

Kengo Kondo, SCOUTER Digital Marketing Co., Ltd.

Joined SIWANO Interactive, Inc. in 2015. As consulting sales, he is responsible for more than 30 web marketing centered on display advertisement and SEM. After that, participated in SCOUTER Co., Ltd. in July 2016. After joining the company, he is responsible for a wide range of tasks as ToB / ToC marketing manager, focusing on digital marketing planning, strategy planning and operation, etc.

Next was the appearanceSCOUTERofMr. Kondo. Previously I work for web marketing related companies and I am taking charge of marketing at SCOUTER by taking advantage of that experience. It is difficult to explain the service of SCOUTER, so please watch this video.

SCOUTER is a brand new service called CtoB (Customer to Business). In terms of changing jobs, even in Red Ocean, there is a feature called Blue Ocean in the sense of CtoB, which seems to affect marketing as well. I think that there is a dilemma that it is an advertisement similar to the existing service if it considers it too much because it is a career change service, and it will not be conveyed if conscious of newness. That is why it is important to balance at the limit.

Well, SCOUTER marketing. Mr. Kondo seems to correspond widely from acquisition of user to nachaling. Web advertisement is the center, so far we have observed quantitatively the effect on measures and will continue from now on. Although we have set target values up to now, although it has cleared smoothly on the numerical value, it seems there was also a miscalculation a bit. "Although the number of users has increased steadily in numbers, the active rate was not as high as we expected, and that as people approaching the ideal are more active, It must be adjusted "(Mr. Kondo).

Also, it was remarkable that "I have to convey my vision (not inside the company but outside the company)" that was impressive. Otherwise it was said that the scouter for the purpose of money (the person who mediates career change) increased and it became impossible to increase happy change of job. It seems to be a point to be aware of by marketing, to have correct users correctly use it.

Scouter's Wantedly is here

Lifestyle design (LaFabric)

LaFabric's mid-range CTO wears his own jacket.

Lifestyle Design Inc. CTO Mr. Midori Tosho

I am from Ibaraki prefecture in 1980. After graduating from high school, I joined the Ground Self Defense Force and joined various duties as a heavy mortar gunner deputy gunner. After that, he changed carrier to IT engineer, joined NHN Teklos in 2013 after engaging in enterprise system design design, construction of large scale wireless LAN design, engaged in service planning and design and operation of IT infrastructure. 2015 Joined Amazon Japan Co., Ltd. Engaged in system construction and operation of Distribution Center. Participate in lifestyle design as lead engineer in April 2016. In November of the same year he took office as Executive Officer CTO.

Lafabric is a custom order suit brand that you can make online.

It's hard to make a custom-made suit. Go to the shop, pick the dough, measure them ... .... With LaFabric you can reduce such trouble. Once it is measured by the shop, it is a service that suits can be bought with smartphone after the second time. In other words, you can save the measured personal data online and buy it with EC at the next time onwards. Recently I have also been focusing on the development of new fabrics, it seems that suits that can be washed with water, suit keeping the temperature in the suit constant, suits that will not become wrinkles are announced one after the other.

Well, this time it is an event of marketing Why did Mr. Midori who was CTO attended? That is because LaFabric 's marketing is operated with data as a starting point. The idea that "things that can not be defined can not be managed, things that can not be managed can not be measured, things that can not be measured can not be improved can not be improved" seems to belong to the production management system, but this was impressive by saying that this also applies to marketing.

On this day, Mr. Midori made a number of examples. From the engineer to the marketing staff "This can be done if you ask engineers" This message.

For example, we will create a graph of how much customers who have entered by an inflow route are affecting sales by utilizing "SQL (data is a language to extract data)" "To what extent is the customer from a campaign I will investigate whether it is established or not. " It seems that the data is digitized as much as possible for analysis.

Click here for LaFabric Wantedly