The market size of cosmetic surgery is expanding year by year. Looking at the world, it has reached about 1 trillion yen in 2016 and it is estimated that it will be about 1.4 trillion yen in 2020. According to the world's largest beauty and anti-aging medical conference (IMCAS), the cosmetic surgery market in Asia is expected to exceed about 370 billion yen, equivalent to 1/4 of the world's total in 2020. In China, the cosmetic surgery SNS startup that raises more than 10 billion yen has appeared, and the growth potential of the market can be seen.

Although accurate data in the country is not found, considering the prosperity such as petit reshaping, I think that the market is expanding every year. However, cosmetic surgery has many challenges. The best thing is "little information on prior information".

Because of the characteristics of the act, cosmetic surgery does not actively upself to SNS etc. Therefore, those who are going to receive cosmetic surgery from now on must choose cosmetic surgery clinic on the basis of less information, and it is also difficult to learn more about the procedure and postoperative course. We are working on solving such a cosmetic surgery problem, photography of cosmetic surgery SNS "TRIBEAU (Tribune)That's it. I talked to Ms. Mou of Representative Director.    

You can search which cosmetic surgery clinic is good

In cosmetic surgery, there are more than 20 different types of cosmetic surgery, such as "Eyes alone, whether they are horizontal or vertical, double widths, downwards, etc." ( Ms. Mou ) . For cosmetic surgery there are large cosmetic surgery and cosmetic dermatology, the former being such as doubleing eyes and scraping bones, the latter such as injection, laser, spot-blotting, hyaluronic acid injection. Moreover, the method of cosmetic surgery has been increasing more and more with the passage of time.

"There are many kinds" means that there are various positive possibilities, but for consumers who receive cosmetic surgery for the first time there is also a negative aspect of "too much to judge" for consumers. Cosmetic surgery is a kind of complex goods, especially if it is a facial treatment, it will hesitate to give it to the net. For that reason, the information on cosmetic surgery does not come out easily on the Internet. Even though it has become quite open recently, it does not bother to say to other people that they have done cosmetic surgery in real life, so for those who are worried about cosmetic surgery or who are worried about it, people who can hear real information or can consult familiar There is no such situation.

Trivial to appear there. Photos of cosmetic surgery · SNS. A person who cosmetic surgeon posts before / after after every day like a diary, and writes reviews etc of clinic. 95% of users are women, and you can browse information such as "What is downtime?" "How much is it?" "How satisfied?" Tribe is helping women who are interested in cosmetic surgery but can not handle it.

In the meaning of posting photos, there are benefits for clinics as well. There is good treatment on the side of the clinic and doctor as well, so that hairdresses and atmosphere are good at hairdressers. Cosmetic surgery has a kind of art-like element, and standards that you think are cute differ from person to person. The user must choose a teacher whose values are similar, and the photograph is an important element for the matching of his preference.

Some of the pictures of the tribe may not understand at first glance. Those who care about the width of double are completely different from those who seriously suffer as if they care about 1 mm unit. Therefore, it is very important to look at case photos and finish and find your favorite teacher. Cosmetic surgery is self satisfied in a sense. However, because it makes life a positive one, I would like you to carefully search for a clinic. ( Ms. Mou , same below)

Tribei's current revenue model is centered on the handling fee to the clinic.

In case of actually consulting with an offline event

Tri-view not only brings up and viewing pictures, but also from there. For example, in the question / answer function, "I have operated this xx last week, is it now, is it OK?" "Because I was such a feeling, I think it's okay," and so on. A user who experienced cosmetic surgery can also post a review saying "I went to the xx clinic counseling, but it was like this". In addition to being able to save pictures for communication with the clinic, posting commentary on surgery, time and cost, it is possible to solve every user's troubles with cosmetic surgery by one stop.

Tribei also holds offline events. No matter how much it can communicate online, it is frightening for a user of the first experience of cosmetic surgery to challenge cosmetic surgery that information is not open. That's why we have a place to get to know real people and consult. However, as I mentioned earlier, although it has become open about cosmetic surgery, the bother to say "Cosmetic surgery" has not taken root in Japan yet. Why do you know the offline needs of users who want to know about cosmetic surgery, but why are experiences of cosmetic surgery appearing in such a place?

Among those who have already experienced cosmetic surgery, there are still many people who did cosmetic surgery while becoming suspicious as there was no information at the beginning. There are many people who share information from the feeling that they do not want others to do such a feeling. Many people do cosmetic surgery more than once in the form of a nose, etc., next to the eyes. I'd like to know about other parts, so I just want to know new information, I am going to an offline event.

Girls who cosmeticize from their teens too

95% of tribe users are female, 10-20 is the most popular audience. Recently, as the number of petit reshaping has increased and price has been reduced, there are more people who do cosmetic surgery to younger people (there are many people who are 18 to 20 years old to start cosmetic surgery for the first time) The number of people implementing it is also increasing. Ten to twenties is a digital native generation. Compared with other generations, there is a tendency that there is no resistance to dissemination of information, and when actually searching Twitter or Instagram, it is understood that there is a so-called "cosmetic surgery account". It seems that they are transmitting information and collecting information, "I went to counseling here" "It was like this". Such a user is very compatible with Tribei.

It is an impression that there are an increasing number of high school students and university students who do cosmetic surgery. Depending on the procedure, if it is petit reshaping it costs less than 100,000 yen so it will be somehow by bite fee etc and if it is mother of the current high school student, it is young and it is about the late 30s. It seems that you are also affecting that you are doing anti - aging and that the cosmetic surgery has become familiar.

The fact that the time taken for cosmetic surgery is getting shorter is also a factor increasing the cosmetic surgery population. Things that had to be operated in the past, but there are many treatments that necessity is getting lost now. It is similar to window shopping and there are people who regularly go to the hairdresser with the sense that they should do if there is a good treatment.  

The reason for entrepreneurship is because I am also in trouble with cosmetic surgery

Ms. Mou also experienced cosmetic surgery at the age of 18, but at that time it was hard to collect information on cosmetic surgery.

I bought Hyaluronic Acid in my nose, but I was really worried about "What if I fail?" Although it is the first cosmetic surgery, there is no information, and there are no experienced people around. Since it can not be helped, I was looking for information by 2channels back ten years ago. I actually hit five places (laugh). That moment was scary. But the treatment itself ended in about 5 minutes. Although there were issues such as information gathering, satisfaction of cosmetic surgery itself was very high. I felt that it would not have been such a scary feeling if there was information in advance.

While working in some companies, Ms. Mou felt a flow that became open to cosmetic surgery with SNS such as Twitter. The original experiences and timings of his own overlapped, which was originally oriented towards entrepreneurship, led to the start of Tribei.  

To be able to solve all the ideas on cosmetic surgery

It is a growing tribe as a cosmetic surgery SNS, but I plan to increase the content further in the future. The user of the current tribe is "a person who has some prerequisite knowledge uses it to narrow down the clinic" state ( Ms. Mou ). For that reason, it seems that in the future we plan on planning to deliver cosmetic surgery textbook content to people who are beginning to be interested in cosmetic surgery, and also think of contents that can follow postoperatively.

Cosmetic surgery is a very high investment effect. As more things are said to be cute, life gets brighter and becomes mentally positive. Even at the same 300 thousand yen, this is not only by buying a bag of a high brand, and there are times when it is better to raise a laser than to use a high skin lotion for 10 years. But it is also true that there are many people who have scary images in cosmetic surgery as they have no information and no knowledge. Some girls are trembling until they go. Through Tribev, I'd like to tell you that it is not such a scary place.

Including "Instant gold", in a sense "looking" is a much more important factor than in the past. From now on, the importance will increase even if the era increases not only the image but also the distribution of the video. If you are concerned about the appearance and you can not transmit information, it would be a part of borrowing the power of cosmetic surgery as far as you can not spend yourself. Actually cosmetic surgery users often say that they are doing "everywhere, even a normal child". Demand for cosmetic surgery is on the rise worldwide, and there is a sufficient possibility that needs will increase even in Japan in the future. However, changing the face and body is scary. Tribei will be a service that gives courage to such girls.      

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