Take over children's clothes in society as a whole

Clothes of preschool children have short life span. It's because kids grow fast, they immediately size out. For example, the coat I bought this year will not be able to wear it next year, and this coat will only be available for a few months. If there are children with brothers or nearby neighbors, you may be able to use it as a drowsier, but this is getting a little bit more recently, as the declining birthrate has advanced.

Services to be introduced todayCarry on. Used sharing service for children's clothing. Send child's clothes to carry on and receive points. It's a community system centered on children's clothes that you can purchase other clothes by using that point this time.

Why do we need specialized services for children's clothing rather than comprehensive CtoC? What is the relationship with the primary distribution business operator? I talked to Mr. Yoshizawa, Representative Director. (Interview: January 2018)

Because of the busy mama, carry-ons are carried out for all troublesome things

Carry on mainly handles clothes for preschool children 50 to 140 sizes before entering elementary school. About the time of elementary school age, the same clothes can be worn the following year, but this generation is fast growing and clothes perfect for this year can not be worn next year.

First of all, preschoolers' moms have various tasks for children's clothes.

• Even if I buy it, it gets smaller
• There is no one familiar
• Always waste only new items
• It will not cost money even if it is sent to a recycle shop
• Fleimers and auctions take time and effort for exhibition and interaction

It can not be helped that children's clothes can not be worn. It would be premature to think that if you would like to sell it with CtoC service. The CtoC service takes shoots, values, exchanges, selling, packing, sending, reviewing, and it takes more time and effort on its own. It is hard work for Mama to do these procedures while taking care of a child and taking care of anything while doing work. Therefore, a service to solve these problems is necessary. That's Carry On.

Carry on is a service that sells and purchases used items specialized in children's clothing. Business model is CtoC rather than CtoBtoC purchase sales model. In other words, instead of directly communicating between users, carry on is entered between.

The user who wants to let go of a child clothes firstly requests a shipping kit for carry on. Then, a dedicated shipping kit will be sent to your house, so pack your clothes and send it to carry on. Depending on the user, some people send about 30 arrival. By the way, not everything you can sell, you can buy more than several thousand yen of brand items when you are brand new. (The target item isHerePlease check from)

After sending, wait for the assessment of carry on. Once you agree with the contents, sale completed. You can get points that can be used within carry - on and gift certificates.

From a user looking for children's clothing, carry on is EC. You can purchase items just like any other EC. It is also possible to pay the points you gave when you sell it for payment.

There are many things that you have to do, such as product receipt, assessment, product registration, shooting, storage, shipping, within the carry-on as much as the user's procedure is simple. Also, unlike adult clothes, coins are in their pockets, sand is in shoes, there are also matters for children's clothes. By the way, there is a case where the name is written in the tag for clothing for nursery school when it is children's clothing, but since carry on has the know how to erase this beautifully, it seems that such a case can be exhibited at ease.

Also, since the unit price of children's clothing is low, how to make work efficiently is crucial. In this regard, Carry on prepares a dedicated photographing system and performs photographing efficiently. After shooting, keep it in the warehouse and wait for product purchase. Products that can not be sold are automatically priced, so there is little to be a stagnant inventory and it will be reflected in the purchase price from the next time.

Carry on business model

Solving the problem of children's clothing has social significance

Carryon launched in 2013. Ruffle (2012 launch, buyouts to Rakuten in 2016) and Mercari are not yet active like now. Where did Mr. Yoshizawa find a winner in purchasing and selling children's clothing?

It was a time when it was told that CtoC using just the smartphone would be interesting. There are comprehensive types like Amazon and Rakuten when it is in the world of EC, but there are also ECs specialized for specific genres. I also felt that CtoC and specialized type services would be required as well.

It was child's clothes that I caught on. Children's clothing will size out quickly to be worn yet. It's a waste and I am not kind to the environment. I thought that if I could solve this problem I could become a meaningful service socially. I decided to change business model etc. somewhat from CtoC and decided to compete in this field.

Carry on is a co-representative of Mr. Yoshizawa and Mr. Nagamori. Mr. Yoshizawa is in charge of business aspects, Ms. Nagamori is mainly in charge of service. As for the circumstances co-founded by Mr. Nagamori, I was another opportunityQuote an interviewWant to.

When Yoshizawa came up with a prototype of carry on, there was consultation with me who had children, "What do you think of this idea?" Just at the same time, I had to sell my own children's clothing and child seats via SNS, and I had no experience of finding underwriters at once. Intuitively feeling that there is a need for this business, we co-founded Carry on with Yoshizawa.

Actually, in the model of this child's clothing C (to B) to C, there were some players other than carry on at that time. But now most players in the country are withdrawing.

When I tried it, it takes time to set up my child's clothing business. The user of this business is mommy, not necessarily high net literacy, it is difficult to get users at once with net advertisement.

One of the effective marketing in mama business still seems to be a word of mouth. The story may be different, if CM and others are extensively described, mama user seems to be unable to acquire it by advertisement unexpectedly. For companies with digital marketing such as SNS as the main battlefield, acquisition of mama users may be difficult. There were large companies and startups among rival companies, but now most of the pliers have withdrawn, only carry on continues business.

Expanding business in cooperation with primary distribution company

Carry on is doing various efforts with other business operators. Tie-up with real events for moms is easy to understand, and surprisingly it is efforts with net mail order businesses of new children's clothing. Carry on is a used consumer item and seems to be in rivalry relationship with primary distribution business.

Of course there are sides that are rivals. However, because of the rise of other CtoC operators, secondary distribution can no longer be ignored for temporary circulation people. So Carryon began tie-ups with primary distribution operators.

The select-mall user of primary distribution sends the purchased item to carry-on. Then you get points that can be used at that select mall. In other words, from the user's point of view, you can trade items virtually and purchase new items cheaply. There is an advantage that you can enclose the user even as a select mall, and the number of items to be handled increases as carry on. It seems that there will also be plans to deal with new-generation maker's products (products that have been produced but can not be sold but inventory) in carry-on from now on.

Careyon's real event exhibition (credit by carry on)

Also, in 2017, with the Cabinet Office and "Children's clothing MIRAI FUNDWe started a project called " Until the user sends out unnecessary children's clothing, it is the same as carry on. In this fund, however, the user does not get points, but it uses the equivalent amount of points to donate for children's poverty alleviation. It is extremely rare for government agencies to select startup as a partner company and to go through projects.

To be able to handle baby stroller and mama's clothes

Carryon is trying to create a recycling system for children's clothes throughout society. How do you think about future development?

Now we have collected only clothes because of warehousing and logistics relationships, but many customers have said that they want us to handle strollers, beds, child seats etc, so we want to be able to handle them . Also, as I send children's clothes, I also want to sell my clothes a certain number of moms, so I would like to scoop up here as well.

I would like to continue my hard work for childcare and busy mothers for work and housework.

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