"Mountain climbing" which population has been increasing in recent years, "distress" must be careful. If you have "Kokoheri", the helicopter will soon be rescued. We talked to Kuga representative of Authentic Japan working on "business related to human life".

Saving mountain distress, starting from Fukuoka

According to the leisure white paper, the mountaineering population at 2016 is 6.5 million people. Some people are climbing by excursions etc, so roughly 5 million people who climb as a hobby. This number seems to be more than golf, baseball and tennis. In recent years, the mountaineering population has been increasing year by year with the mountain climbing boom.

It is "distress" that you should be careful in climbing mountains. Approximately 3,378 people total 2015 distress, death, missing. Given that there are about 4117 deaths of traffic accidents, we do not have to tell the dangers of mountains.

The startup that we will appear this time is Authentic Japan. "Coco Heli" "Hokokuro" to develop is a service that solves distress in climbing. I went to the head office of Fukuoka after talking to Mr. Kuga, the representative director!

Representative Kuga of Authentic Japan.

Authentic Japan Ltd. Representative Director Kuma Kuma (Kuga Kazufusa)

Born in Fukuoka in 1978 and raised in Fukuoka. 2001 graduated from Seinan Gakuin University Faculty of Letters English major.
After joining Panasonic System Networks Co., Ltd. in 2002, after transferring to SCM division to product planning department, commercialize wireless equipment for overseas market.
After retiring from the company in 2012, to current position. "Human Coco" began selling in January 2014.

Missing due to distress is not certified death for 7 years

Distress. It is a heavy theme related to human life. If you say distress, some people may think of mountain insurance. However, due to its nature, mountain insurance is not necessarily easy to use.

There is a high possibility that the corpse will not be found if you are distressed, and you can not certify death without a body. Naturally I can not give you a funeral and I do not have life insurance. The company has become absent without notice, and it will be forced to lay off if it goes on, and we can not get retirement allowance. Since it is assumed that it is alive, it is necessary to continue paying insurance premiums. It takes seven years for death certification, but during the meantime it may be that the child has grown up or the time when money is needed has passed.

Although it became a threatening feeling, in order to avoid such a situation, it is very important to lower the risk of distress.

"Human Coco" and "Kokoheri" save mountain distress

How does a mountain accident such as distress originally originate in the first place? Of course, there are times when I make a mistake in the way, and there are also many sudden accidents such as a slide and a heart attack. If you have a cell phone you can call for rescue, but radio waves may not be in the mountains and the battery may run out. Above all, it is unusual for an accident in a mountain. There are many cases that you take panic and take actions you do not normally take.

If you are climbing alone, there is a possibility that discovery will be delayed. It is not uncommon for families to notice abnormalities and to contact the police and others after the next day.

If you can report luckily, the rescue team will be dispatched by helicopter etc. But from the helicopter it is a very difficult technique to find people who do not know where they are. It is not unusual for a helicopter to pass nearby, not to find a rescuer, passing through.

That's where "Authentic Japan" develops "Human Coco" and "Kokoheri". Human Coco is a mobile terminal that transmits radio waves. It is a product that it knows the place even from several kilometers away. The other coco heli is a service that catches radio waves of human coco and heads for rescue with a helicopter.

Overwhelmingly reduce the time to find victims

First of all, it introduces from human coco. Human Coco is a large eraser size, only 20 g mobile devices. Like a transceiver itself is a transmitter of radio waves. It can be used for about 3 months if it charges once.

Human Coco receiver (left) and transmitter (right). The transmitter is only as large as the lens cap of the camera.

It's easy to use, just ask people to have a coconut when you climb. If the family does not come back as far as climbing deliveries, or if the family informs us of the incident and reports it, the helicopter will be activated soon.

When a helicopter goes out, you will have a receiver to receive radio waves from the transmitter and head for the distress site. Radio waves from Human Coco's transmitter can be detected up to 5 km ahead, no problem on snowy mountains. The rescue using this mechanism will arrive to those who have been distressed in ten or more minutes even if it takes about 5 minutes from the dispatch. fast.

If you have a human coco like this, location identification and search time will be much less.

Helicopter will be dispatched at 10 yen a day, 3650 yen per year

I'm happy just to find a person who needs to rescue, but the effect of Kokoheri is not limited to this.

First of all, building a sense of security. It seems that there are times when it seems that someone who trains from the usual way, panic if the general person is distressed in the mountains, and take action which is not taken absolutely usually. However, if you have human coco, you can rest assured that you should never find it even if you get lost. It seems that the general person has been distressed the other day, but it seems that it was possible to take calm action from a sense of security.

Secondly, secondary disaster risk is also reduced. Instead of a helicopter, the search party may walk for a person who is looking for a victim, but in that case it is a secondary disaster that you absolutely must be careful. Therefore it seems that efforts to have the search team equipped with human coco and to prevent secondary disasters are being carried out. Part of the Tokyo Fire Department hyper rescue, police and the SDF has already begun to be introduced.

And it is also effective in terms of cost.

There is no initial investment for human coco, it is 3,650 yen per year. It's calculated at 10 yen per day, is not it? The cost that may take millions of yen will be only that for a year, so the customer has no point of hesitation.

Save the victim at 10 yen a day

Call a helicopter for rescue. Activities such as police are not expensive, but if you ask a private company to search for a helicopter, it costs 10,000 yen per minute. Although it is under the name of a person, it is never cheap.

However, the use fee for human coco is only 3,650 yen per year. It is a calculation of 10 yen a day. With this, it is possible to flight a helicopter up to 3 times 9 hours, ie 540 minutes per case. It is 5.4 million yen if it is an amount. This will be guaranteed at 3,650 yen per year, so it will never be high.

Certainly, using human coco will reduce costs and the probability of discovery will rise, but will mountain insurance not be used then?

There is data that 52% of the mountaineering population is subscribing to mountain insurance. As the total mountaineering population is 6 million people, half of 3 million people already have mountain insurance. In other words, there are only people who recognize that they have a distress and a risk of life. For them, 3,650 yen is never expensive. As a result, not only insurance but also human coco and many users are subscribing to both. There are many people who want to minimize annoyance to families.

Because it is a country with many disasters, it is the business that concerns human life

Human Coco's mechanism can be used overseas as well. For example, mountain climbing is thriving in Europe. Even in Europe it seems that it is considerably struggling to find victims in the mountains, there is a possibility to dramatically improve the discovery rate if human coco is introduced there.

Moreover, although it is a human coco currently used in the mountain, it can also be used in the sea systematically. There are also many inquiries about whether it can be used in the ocean, and in the future it is meant to be able to use it even in the sea.

Finally, I also asked about the future of Authentic Japan.

The goal of Authentic Japan is to make a company that lasts 100 years, and the business domain is "to be involved in human life". Japan is rich in nature, which is why it is a country with many natural disasters and risks. There is a foundation to do business related to human life. Leaving smartly handy and fun things to do, we will continue to work on life-threatening business.

Authentic Japan's Fukuoka office was originally a drawing room of elementary school.

The contents of the interview are also distributed by podcast

Interview contents are distributed with podcast. Since information is more packed than the text, those who are interested please try listening here as well.

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