This time guest is Mori of lifestyle design. LaFabric "service that creates custom made suit and shirt online.

Currently I am making men 's suit etc, but it seems that there may be a future that may take hay fever data. What do you mean?

It is for the world to make custom made to the web

I have a thin neck and arms long. If it is ready-made it's almost impossible size. (Mori)

President Mori of Lifestyle Design Co., Ltd. told LaFabric when he heard the chance to make LaFabric. The wrist has a large thigh, the balance with the waist is bad, and it is often not fitted with ready-made items. I guess everyone has such troubles.

At one point, I made clothes with my friends on a custom-made basis. The experience of making clothes for myself was very fresh, and the clothes that I made are fitted to myself and easy to wear. It was a wonderful experience. Even if you recommend it to your friends, it will react well. I thought that it is necessary for the world that this experience can be experienced on the web.

The goodness of the internet is that everyone can easily try various things. Even if it is a suit shop in the city, the threshold is high, but if you are on the Internet you can lower the threshold. Well, what kind of service is LaFabric?

Yuichiro Mori CEO, Lifestyle Design Inc.

Born in Okayama Prefecture in 1986. Graduated from Kagawa University. After graduating from university, engaged in produce business such as domestic and overseas famous brands and Tokyo girls collection at fashion producer company. After that he turned to venture industry and engaged in marketing · sales of Designer 's share residence "Social Apartment" at Global Agents. Even though we establish Lifestyle Design Co., Ltd. in April 2012, we have failed to launch seven projects, and experience a crisis of bankruptcy. Have the company once dormant, in February 2013 participate as a social worker intern in launching the Furima application "Mercari" and earn business development experience under Mr. Shintaro Yamada. Leaving mercariy, returning to lifestyle design, in February 2014 we released a custom order fashion label "LaFabric" from online. As of July 2017, service visitors have grown to 1.2 million monthly.

Custom made available from the web

LaFabric is a service that can make customized clothes online. You can make suits, jackets, slacks, shirts, chino pants, jeans, etc. in the size that suits you.

It is not uncommon if it is just custom-made suits (there are many other than suit, but I will call it "suit" below). If you go to a department store, custom-made suit is sold normally and there are also suit suites in town. So LaFabric's point is "online".

Not to mention LaFabric, of course, you can create a suit online from the first attention, but it is a bit tough as you have to measure yourself yourself. So I recommend that you first come to the store and sing the professional first. The storeShibuyaThere are permanent stores in Tokyo, Kanagawa, and we are developing a popup store.

REAL STORE Shibuya. (credit by Lifestyle Design Co., Ltd.)

Measurement information once measured is stored in the cloud. So, after the second time, you can easily make a suit anytime from smartphone.

Choose clothes from social goods and the roots of monozukuri

LaFabric has several original line-ups besides ordinary items. That is "THE TECH" "THE SOCIAL" "THE ROOTS".

① THE TECH
As its name suggests, it is a product using technology materials. It is a so-called functional material. For example, the material called outrust was developed by NASA "a material that adjusts the sensible temperature that makes it cool when it's hot and warm when it's cold." Using this as a suit, it seems to make a suit that will keep comfortable temperature anytime.

② THE SOCIAL
The theme of THE SOCIAL is "manufacturing with social characteristics." It is a social good product such as good for the environment. For example, a suit of a botanical series seems to be a material that changes to earth in two months if buried in the earth.

③ THE ROOTS
THE ROOTS traces the roots of monozukuri. He seems to introduce the appearance and craftsmen making interviews by visiting the origin of the fabric.

THE ROOTS "# 001 Water City" from LaFabric on Vimeo.

It is hard to know where and how the clothes worn by them are made, and much less the artisan there has been told until now. Many factories still do not have a website yet, and there are many places where the factories are being operated while treating people's connections.

However, it can be said that it misses the opportunity to get to know on the web if it's backed up. When introducing such a factory via LaFabric, it seems that there are also plus effects, as inquiries are increased from industry stakeholders, which also contributes to the development of rural industries.

Build a data-driven apparel brand

Have you heard of the word Direct to Consumer (D2C)? As the name suggests, it mainly refers to the form of directly selling to customers by EC, but what is different from direct sales is whether you are using data well. What kind of analysis is LaFabric, D2C startup?

I am doing various things, but I am using data for consideration of the place of store opening in plain places.

For example, if it is found that there are many accesses to the site from the east exit of Shinjuku, it is said to consider to pop up a pop-up store in the vicinity.

Besides this, LaFabric seems to possibly collect various data from now on. Personal information like health care such as hay fever or atopy.

When I go shopping at a store, I do a little consultation with a clerk. I want to realize it on the web. We will evolve D2C and innovate user experience.

For example, if it turns out that there are many pollen people, it may be possible to develop products such as pollen-free clothes for those people, marketing and merchandising may be possible. We are planning to develop clothing that will grasp the wants and needs from D2C and make use of it in production.

Contribute to "working" from clothes

For the future of LaFabric, they are considering exploring business areas from personal data such as pollen and dealing with ladies as mentioned above. Lifestyle design company defines itself as "a company exploring the enjoyment of work" and as long as it is related to "working", there is no judgment axis that you do not want to do especially, and where there is a need from the customer It seems to work steadily.

Our strength is that we are directly connected with fabric manufacturers, dye manufacturers, factories and craftsmen. I would like to continue to innovate customer experiences while considering how to contribute to business from the aspect of clothes.

Finally, Mr. Mori gave me a message.

LaFabric has been developing since March 2014, and the quality of products has steadily risen. Hundreds of times better user experiences. I think that you can provide a clothes experience that you can absolutely enjoy, so please come and visit the shop and web site by all means.

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