Connect designers and venture companiesfaces-designer- # 002. The second meeting was held on Saturday, September 17 (Sat). This theme is "food". In the venture neighborhood it is also called FoodTech (FoodTech). Although it is easy, I will send you the report.
faces-designer-002 Exhibitor
I'd like to work with "Who wants us to explode at our company" "Who can languageize designs"
faces consists of two parts. It is part 0 and part 1. The 0 th part is a round-table talks with the speaker. I named it as a warm - up round - table ←. But this chat was interesting.
First of all, we talked about the female ratio in the talk stream. Although I did not count properly, I think that the proportion of women in average venture companies is between 20 and 30%. However, the percentage of female employees who appeared today was more than half, and some companies said it was over 80%. I did not understand why, but lol, the field "food" seems to be related. At least at the morning, Pecotta, BAKE, there are many women as users, and users often get in touch with "I want to work at your company". By the way, Toreta's top Nogatsatani says that women are often better at expressing "graininess" and "softness" than men.
At the roundtable discussion, we interviewed the story of each company.
At the end of the warm-up roundtable discussion, I asked each company what kind of designer I wanted to come to.
Tretah "Tretha puts emphasis on talking about design, I'd like to work with people who can speak well with customers and internal teams by making language into designs."
BAKE "I want you to come to people who are tired and tired of shigarami.I would really like to be active but those who are not satisfied with the current environment certainly want to come to BAKE and explode ... The knowledge of sweets (at first) All right."
Pecorter "I like harpocho, it is important for you to do your best to keep you going to the world, so if you are interested in that, I would like you to come over to a person who can overcome rickety reviews."
Office milk "People who sympathize with the vision of enriching the lifestyle of working people, not limited to designers. I would like to talk with those who contribute to achieving vision by making use of means of design "
What you need for pecorter is a design that creates inspiration by instant loss
Mr. Otsuka of the pecott designer
After the roundtable meeting is over, we will present each company's presentation. Otsuka-san of Pecotta first appeared.
PecottIs a new sense gourmet Q & A app. When you post a question to an application, it is an application that comes immediately. About 5 answers will come in 5 minutes. You and other users will tell you a variety of shops if you post what you say "Please tell me the shop of yakiniku, we will have a drinking party in Shibuya next Saturday."
Pecottor 's UI. An automatic response called Meccepeco will answer 1 in 10 seconds. This reduces the sense of waiting for an answer.
Currently the designer in the company is Mr. Otsuka. Because it is an application service, I think that the design is centering on the application and Hari Petko's design, I also do a variety of other designs. The concept of design is "to" remember "Pecotta". For example, a sticker or a garbage box sticker got stuck on a PC, a Pokemon GO popular, and a mobile battery is sold so that a seal for that is also made.
But even though it is central design is in the app. It is said that "designing conducting wires that produce impression" is the most important design work. The uncertainty factor in pecottter who is prompting the immediate less app is that the response is still delayed. Conversely, removing it will result in inspiration. To that end, it seems that we are developing a fast first response by manual input, improvement of UI, introduction of Meccepeco (an answer system using artificial intelligence too)) in cooperation with engineers.
Application of pecottatorHereFrom. There is no guide to recruit direct designers, but designers are looking for praise.
Treta designers led the design language and led new function development
Next was the appearanceTretah. It was Ms. Uenogunigaya of the CDO who took the stage. It seems that the story from the viewpoint of being a designer as an organization because of CDO has become a study of audience and other speakers.
Toreta's top Konoya valley oversees design as CDO (Chief Design Officer).
Treta is a reservation / customer management system. Normally it may not be familiar to people of eating and drinking establishment, but the mechanism that you use when you make a reservation may actually be treleta.
Up to now, restaurant reservations were handwritten using paper. This may take time to manage, human error or customer information may not be shared. This problem is solved at Tretah. We are developing a product that makes it easy for tablets to do the same things that we have done on paper until now, and that takes less time.
On the day, I used a ipad and also demonstrated how to actually use it.
From here we talk about design. What I emphasize at Tretah is that it is fundamental user understanding. It is very important to listen to the customer's voice, and it is said that it is sometimes accompanied by the sales team, and in some cases, only by the designer to meet customers. Because we are talking directly with the user, "Continuous improvements and new function proposals are led by designers" (Kamiyonagaya), and it is the characteristics of Treta's designers that they are required to have a business perspective.
Also, Mr. Kamiyonogoya spoke a lot of times the importance of "making the design language". Since Treta is a service of BtoB, it is difficult to say "to make and release for the time being" compared to the service of toC, and that is why it is important to release it after rubbing over and over again in the company. The interaction was recorded on Github and the review culture seemed to be rooted.
She seems to be using "(paper) mock" well. . In order to concentrate on the story of "What is the purpose of the design in the first place?" Because "This line is this color ~ this color" when it makes too much at the mock stage, I often use discussion paper mocks on purpose.
Recruitment of TretaHereFrom.
In order to deliver the commonplace, not only the application but also paper is necessary "Office Okan"
Sawaki CEO who provides office okakuni. At the social gathering, you can also explain the application
Then I enteredSheddingI'm Sawaki-san. This time, it is the only admission as a manager.
Office office is a company meal service of "office greco dish". It is a simple service that you can purchase a healthy meal from the meat and potatoes to the hamburger steak and purchase it from 100 yen per item. However, to make it simple, the power of design was scattered all over the place.
Office side dish menu. From HP.
Office milk users vary from large enterprises to small to medium size enterprises. There seem to be some people saying that IT is completely unknown in that. To deliver delicatessen to such people, it is important not only to make applications but also to make paper brochures, designing UIs that are not difficult.
Also, recently there seems to be a lot of cooperation with other companies. For exampleMarunouchi Health Up Demonstration Project. This is a survey to demonstrate the effect of health management on corporate activities, such as making a health check and recommending office side dishes based on the diagnosis result.
Well, talk about the adoption of designers. What I had repeatedly as an office okanaga was "the most important thing to empathize with the vision of enriching the lifestyle of working people" is how much. That's why I want you to make use of design as a means.
Currently there is only one exclusive designer in the company, and that designer will also enter maternity leave. President Sawaki was strongly conscious that it was a birth rush inside the company and that he was preparing a workable environment even after childbirth.
Wanted an opportunityHereFrom. Of course designers are also looking for praise.
Possibility of sweets is not such a thing, "BAKE" design for evolving sweets
BAKE creative planner Tadashi Ki
I went to the end of the day todayBAKECreative planner, Mr. Tadashi.
BAKE is a company that manufactures and sells cheese tarts and pict cakes, sometimes referred to as "sweets startup". Even just BAKE CHEESE TART, there are already 24 stores mainly in Japan and Asia! (The number of stores is at the time of the event). It was also fresh to remember that it was busted that it was chosen as a national sweet of Thailand.
【Outside the country】 Goods from Japan were loved so much as a national sweet of Thailand ...!
Mr. Takashi says BAKE is "a confectionery shop I love the challenge" and it is the business that I can not remember once even if I hear cheese tart, picto cake, sweets R & D, PB brand, occasional media ... ... Whether it's wide-ranging and also because of that, "Generally people are not enough, but designers around the web are not enough"!
There are lots of familiar people, slides to slide. #facesdesigner pic.twitter.com/ABCmZq8S25
— ˖*💐ᐛ Ayupy GO (@ayupys) September 17, 2016
It seems that the work of the designer is also diverse and its responsibility range is "all". It seems that the designer sees all the paper, the BI CI and other commodities from the interior of the store, as well as the web. Even in the design of shops, the creative side thinks what kind of experience the customer will experience, and he seems to work on realizing it in conjunction with pastry.
BAKE 's in - house designers are close to customers' points as well. "If you are outsourced as a design office you will definitely be far from the customer, if you are a Bake in house designer, you will also train at the store and reflect what you noticed at the shop immediately in the design I can do it. "(Mr. Masaki)
Next faces-designer- is ...
Fashion (clothing), I came with food. Next time I am planning to do with "service for girls" at the end of November ←
However, at the time of article writing, nothing has been decided yet. If someone helps someone is recruiting for acclaim. Please lend me your wisdom so that more designers can get to know faces!
The last social gathering was also excited!
