Have you ever thought that booking a hairdresser is troublesome? Select a region from the reservation site, search for a candidate hair salon, compare prices and menus and make a reservation call. If it is not convenient it will shift the schedule or search other shops.

Considering that the beauty salon has about 240,000 nationwide (2017, Ministry of Health, Labor and Welfare Ministry of Public Health Administration Report), and convenience store is about 50,000, you can see how many beauty salons are. Beauty salons new investment in opening new business is relatively small, new entrance is easy. The number of stores is increasing year by year, and there are many beauty shops that are suffering from attracting customers due to excessive competition. Although there are attractants using SNS such as Instagram as reservation of beauty salons as a whole, it is inevitable to depend on attracting customers from the booking site, but there are not many beauty shops holding a head if the commission is high on the reservation site.

Present hairdresser reservations are not perfect for both users and hairdressers. I am trying to change the experience of hairdresser reservation from such problem consciousness,requpo (Recipo)It is. I talked to Mr. Kiyosaki, President and Representative Director.  

Recipo books "user first" hairdresser

Rikpo is "Japan's first" reservationless "reservation application that places" your selfish "" selfish reservation "as a key phrase. After opening the application of Rikpo, enter menu, budget, scrub (I want you to add a treatment, color, but I want you to cut the forelock etc). Attach an image of the hairstyle you want to become your own hairstyle if necessary, then just wait for an approach from a hairdresser. If you like a suggestion match it, then you can go to the time and date you specified for the hairdresser. Depending on the location etc., for example in the Omotesando area there are approaches from about 3 beauticians in 5 minutes.

(image: Recipo)

Only a hairdresser who will give us consultation beforehand will contact him. So to speak, they are "a mechanism by which hairdressers compete for themselves". In addition, this scheme has also acquired business model patent (P6037590). Rikpo can be used mainly in the Tokyo, Kanagawa, Saitama, Chiba, Osaka and Fukuoka areas as of 2019 1.  

If you are a conventional hairdresser reservation site, search by area, check shop information, check menu and price, choose date from calendar (call depending on case), visit. Of course, only the schedule where the hairdresser side is free is presented and the calendar is adjusted accordingly. Also, trying to start searching, the nearest stations may display such as "30 minutes on foot from Shibuya station" in spite of Ebisu station, and search results that are not useful to the user may be displayed.

I thought that the mechanism of the conventional hairdresser reservation is "It will fit the user's convenience on the side of the beauty salon side", not user first. It is true user first that will suit your circumstances. Moreover, if it is a mechanism of reiko, a hairdresser scrambles for himself. It is good for posting on SNS! I'd be happy if you get a comment or comment, I make a reservation from "work from entertainment" by making a request and getting a reaction from a hairdresser. (Mr. Kizaki, the same below)

  By the way, DM will never come when you go to a beauty shop once in Rikpo. It is said that from the point of view of "user first" it is a point that thoroughly not to be contacted from the hairdresser side unless you request it.  

Can respond to sudden reservations

About 80% of female users of recpo (20% of men are said to be "more than expected" for Mr. Kizaki). 18-24 is the most common, followed by 25 - 34 years old. According to a survey by Mr. Kirosaki, 70% of women have no hairdressing salon, so they are changing the hair salon every time. Therefore, there is a possibility that considerable women are dissatisfied with the act of searching for a hair salon. When going to the beauty salon, there are many people planning in advance, but there are many who say that you suddenly want to go to the hairdresser after a schedule is available and want to go to the hair salon if you wake up in the morning. If you are planning to make an appointment on the same day as a system of existing hairdressers, you can not make it on time due to web reservation, so there are many times you have to respond by phone, and even if you make a phone call, You have to find out. However, if you ask Riko "I'd like to make a reservation from today's 19 o'clock", the beauty salon which applies to that requirement comes. Convenience will be high if users.

It fills the gap of 1 hour empty

Reiko's structure is also beneficial for hairdressers. When accepting a reservation from an existing reservation site, I did not know what kind of hairstyle I would like to see until the customer arrives on the day, how to color, and how long it will take. However, since the request is received beforehand, it is possible to grasp such information beforehand. Actually, when accepting a reservation from the web and filling in the schedule, it seems that there are many times that gaps will appear only for this one hour. In such a case, please suggest to the user of Recipo "Please fill in with this content?" And fill in the gap time. Also, there are also good and weak areas for hairdressers such as "Bob is good at" and "Short is not good". In Recipo, you can identify requests like "I want to make this kind of hairstyle", you can choose only customers with your favorite style.

Reiko's revenue is a system that uses a system fee of ¥ 1980 per month for each hair dresser plus a flat fee of 500 yen as a bonus payment when the user and hairdresser match (※ As of January 2019, campaign It is free of both usage fee and visitor fee inside).

It is also consistent to create a user first mechanism that makes matching fee equal to 500 yen without making it a fixed percentage of payment amount. In proportion, you have to think about how much hairdresser is everything. If that is the case, you may be unable to make the best proposal to the user with concern about the fee, or the proposal speed may be delayed considering the fee. It is most important that the best proposal comes from the user immediately. If it is uniformly 500 yen, the hairdresser can receive requests more and more without thinking about the fee.

Reiko's business model (created pilot boat)

From "Beauty salon reservation" to "Reservation" platform

Up to this point we have introduced Rikpo as "Beauty salon reservation service", but Mr. Kizaki says "Rikpo is not just beauty service". In other words, it is the horizontal development of the reservation service mechanism of Rikpo to other industries.

I started from the beauty salon because of my past experience and ease of catching, but I think that Rikpo is "a service that innovates reservations" to the last. I would like to develop "selfish" selfish "selfish" in all genres that require reservation, such as food and accommodation. I'd like to gradually fulfill the user's "selfishness".

  There are also sideways development to eating and drinking, but there is also possibility such as EC development as expansion to the vertical. For example, the act of "dyeing hair in a beauty salon" comes with the need of "wanting to make dyed hair last longer". At that time, you could think of presenting a dedicated shampoo to "selfish" that you want to last long as it dyes hair.  

Self-shooting SNS "SERMY"

In addition, Rikpo is offering a new service "Self-selling SNS"selmee (Sermy)"Was released in November 2018. This is an SNS that can trade self-portraits and photos.

selmee (Sermy) - the world's first collection type SNS

Influencers typified by YouTuber and Instagramer have gained popularity, but there are obviously a considerable number of "micro influencers" under them that can not be influencers. Although it becomes possible to monetize when becoming an influencer, the micro influencer which has not reached there will inevitably have a means of monetization. If you are told that a micro influencer's post is not worth it, that's never the case. Micro influencers post images and videos using Sermy. It will be monetized by fans buying it. Fans can support micro influencers and can also collect closed content. For example, he is assuming the use of an idol who has just made a debut, or an instagram grammar that does not have as many followers as influencers. Please check it out.

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