There are lots of exercise apps and meal control apps. Recently, there are some applications that artificial intelligence calculates nutrients arbitrarily when taking pictures. However, I do not have a diet, and I feel that I'm all about unhealthy meals.

Just ... nobody is doing exercise without using the application, and it is hard to enter what you ate each time you eat. I do not really know the dietary nutrients I made by myself. (Or I guess you can not do such a thing like such a messy person ...?)

So I want a simpler nutrition management application. It was developed for such people "SIRU + (Cyrus) ". By collecting nutrition information easily by simply shopping, we can visualize nutritional bias. I talked to Mr. Obara, Representative Director.

(Interview: May, 2018)

Automatically record meals. Application that can manage nutrition

AdWell Co., Ltd. manages the application "SIRU + (siltas)" which can manage nutrition from shopping history (operated as closed β as of May 2018). When shopping at supermarkets and convenience stores, the application collects purchasing data. It automatically converts purchased items into nutrients and records them. When it is recorded, it knows the biases of nutrients, and also recommends meals that can supply missing nutrients.

First of all, in the application, enter the aiming intention such as "I want to become beautiful skin" or "child rearing", the current status, the family composition, etc. Then, information such as the cards and points used by him / her is linked next. After that, the server of the application gathers purchase data from the card etc. and records nutritional information such as calories, lipids, protein without permission. It is not necessary to activate or record the app every time for meals and only have to live normally.

(credit by Adwell)

Since the nutrient being ingested is recorded, it also knows the missing nutrients. For example, if vitamin C is insufficient, it tells me food and supplements that can supply it. In the first place, unless it is a (management) dietician, it is difficult to determine what kind of nutrients are missing to you. For example, a person with symptoms of anemia may consciously consume iron, but in reality it seems that iron is enough and actually there is not enough Vitamin C to assist absorption of iron. If it is SIRU +, it is possible to recommend vitamin C instead of iron in such cases.

Existing nutrition management applications are tough because they have to manage one day or a meal. Even if it eats at least once a calorie expensive one will get angry quickly. There are times when I am tired and I want to eat it, and there are drinking party with my friends. Is not it difficult to manage if it is not so conscious? In the first place, health is not a unit of a day, it should be considered in total. So you do not have to stick to a single day.

As for SIRU +, when you eat food you lower the priority once and record all nutrients when you buy food. The accuracy is somewhat lower, but the amount of intake has been decided when you buy, the rest allocation is fine. So SIRU + will become a service that keeps you closer to you in the long run. (Mr. Ohara)

The SIRU + approach also serves as a backbone for families who care about meals. Improve meals is difficult if you do not add one step, such as thinking about nutritional balance and likes and dislikes, but SIRU + does one thing and that you only have to do shopping according to SIRU + advice. Every time I was bothered by myself, but if I only mind paying a couple of shopping a week, the burden should be reduced considerably.

There is no problem from the viewpoint of dietician

In order for SIRU + to collect purchase data, cooperation with various cards and points etc. is necessary. Adwell expands cooperation partners including participation in the electronic receipt social infrastructure verification experiment of business of Ministry of Economy, Trade and Industry, application contest utilizing shopping receipt data sponsored by Ministry of International Trade and Industry (Adwell won first prize) are doing.

Conversely, you have to enter cash settlement or non-affiliated card information yourself. But for the year 2020, the settlement will be digitized more and more from now. Then, the information gathered automatically on SIRU + will also increase, so users will be able to input information more easily and comfortably. If you shop at home, you have to allocate it to your family, but it seems to be working as a future issue.

As an application to nutrition management, some nutritionists are also involved in SIRU +. As mentioned above, SIRU + does not record a meal every meal, so in a sense it sacrifices perfect accuracy. From the viewpoint of a dietician, how is the mechanism of SIRU + appearing?

When I heard it for the first time with the feeling "I took an eye out there!" It was scaly from the eye. The acquaintance 's dietician is also a similar impression. As a nutritionist usually you will definitely aim for perfection, but even with SIRU + you can adequately manage your health. I would like to take this approach as easy as possible to make difficult nutrition easier. (Mr. Nakamura of Adwell's administrative nutritionist)

Secure minimum health with SIRU +

A lot of health care applications have already appeared in the world, but Mr. Ohara says "I have to record everything, most feel it seems tough." Although sleeping and exercise are collected without permission for input in a smartphone or wearable device, food is not automatically collected at present.

I felt that I wanted a service that I could get healthy little by little in that person's way of thinking about food. And more easily. When I saw my purchasing data at that time, I noticed that I was buying the same thing. So if you can record it when you buy it, you can generally manage meals? that's what I thought.

Mr. Ohara himself also said, "I like drinking and drinking parties, I never have a good eating habit (laugh)". Nonetheless, there is a fear that "It may be unhealthy if it is as it is". As long as this emotion continues, eating can not be fun for a long time.

Then it leads to the idea of ​​SIRU +. Everyone can easily record diet and make it possible to protect the minimum health. If the number of cooperation parties such as cards and points increases, the user records diet without doing anything, and even recommends food that can supply missing nutrients. There are many people who have experienced withdrawing without using the health care application in less than a week, but if you are SIRU +, you do not have to worry about living normally.

Food is communication with family members, drinking party with friends, it is fun to be fun. So to endure your meal will be to break them. I'd like to use SIRU + to become healthy and healthy, and to reduce the stress on food.

Release from "I'm not healthy"

From now on, SIRU + will also expand users, but at the same time we are also adding future developments. As mentioned above, food data is not automated, so there are no companies that can hold diet data widely. If SIRU + can collect food data widely, there is a possibility that it can cooperate with many other companies' services that require meal data. For example, it seems to assume the following cooperation.

• Cooperation with smart home appliances

In 1998, smart home appliances are the markets that many home electronics manufacturers are aiming at as a next business opportunity. If you know the relationship between SIRU +'s food information and smart home appliances, for example, if you know the relationship between food ingredients in a refrigerator and deficient nutrients, you may be able to recommend foods and other items.

• Collaboration with external healthcare services such as health checkup

According to the Ministry of Health, Labor and Welfare, the implementation rate of specific health examinations is about 50%, meaning that half of the people do not receive medical examinations more frequently than once a year. Sometimes SIRU + may complement the health checkup, such as recommending a medical examination for people whose diet is more disturbed than standards. We are collaborating with companies actually conducting health checks and blood tests.

• Monetize big data

We will monetize with big data gathered widely from users. For example, if SIRU +, you can collect information such as "women in their thirties who will not have Vitamin D", it is conceivable that they advertise pinpoint or interlock with EC. "However, since SIRU + is a health care application to the last, it is important to provide in a form that the user convinces" (Ohara).

Finally, I asked about the future of SIRU + in the medium to long term.

Again, only "food" has been automated by health care data. Even though there are many companies that want food data. Most of the settlement data will be converted into data in 2020, and food data will increase accordingly. First of all, we will link SIRU + with various services, and we will put difficult nutrition into the user's life.

You should be able to release considerable users from the concern that this could be healthy if you can. I would like to spread SIRU + for your health.

In addition to this, we also distribute purchasing data from family members to individuals, and in the diet also adjust regional bias (egg-fried even salty home and sweet home) like "Tohoku is rich but Kyoto is light taste" There is a problem that must be solved, as it is necessary. However, it is necessary for there to be a future that automatically collects and analyzes food data and controls physical condition. I would like to expect further expansion of SIRU +.

The contents of the interview are also distributed by podcast

We are delivering interviews at the podcast interview.

The latest information is LINE@!

We announce you in LINE@ at article delivery. If you would like to be notified of the update of the article, please follow LINE@!