event report jumpei.notomi

DIGLE of playlist sharing is updated. To the platform of music data usage

 

Release as Spotify's playlist sharing service

There are few Japanese music startups, one of which is DIGLE. DIGLE is a service that you can publish spotify music list on DIGLE. In Japan, the word "playlist" does not have citizenship in the first place, but it seems pretty popular overseas. For example, it seems that there is a movement that a famous artist creates a playlist containing new artists and becomes a trigger for recognition of the new artist.

DIGLE - Music sharing platform using Spotify
https://digle.tokyo/

By the way, in today's music industry there is no day when streaming services (hereinafter also referred to as "ST") are not talking about topics. In ST, Spotify and many other players such as Apple Music, AWA, LINE music, Google Play Music, Amazon Prime Music, Youtube (a bit different meaning) are sharp. Although I omit this time, compatibility with the AI ​​speaker which is evolving intensely in recent years is outstanding.

Streaming ≒ The subscription service is compatible with playlists. Because it's fixed price unlimited. Up to now you can listen to songs that are registered only if you can only listen to things you bought on CDs and downloads. At this time there is no necessity of listening to each artist. Although spotify is easy to understand (or I am using only spotify, I do not know well about others), there are countless playlists that combine various artists and songs, and there are cues for each genre and music type It is being done.

With such a background (probably) DIGLE appeared. And today the 2.0 version was released on January 13th.

 

Update to music platform that can utilize analysis data

It seems that it has become possible to do such things by becoming new. Personally I felt "Music (Playlist) version of Twitter".

  • My page is included
  • As a result, favorite playlists and artists can follow, and you can receive notification about it, such as adding songs
  • It's a service that places playlists on the main, making it easier to create playlists than doing with Spotify. In the first place you can make playlists on DIGLE
  • It will take some time, but will also work with soundcloud
  • Implement the event function. For example, if it turns out that an artist in the playlist comes out for the event, a notification will come to it

Also in the future DIGLE "to make a music platform that can utilize analysis data". Since data comes from the playlist as the starting point, it means that it aims at a platform that allows artists to make use of them for music production, live, marketing and so on.

 

Will the milestone change with the appearance of Big Artis

Although it became explanation of DIGLE above, a talk event was held concurrently as an announcement of New DIGLE. Below is the report. Although I have my personal opinion, please pardon it. In addition, since it summarizes in detail to the moment of Twitter, please also see here if you would like to know more.
https://twitter.com/i/moments/952124914781208577


テーマは「音楽ストリーミングサービスでのプロモーション戦略」。登壇者は以下の方々。
・近藤潤治氏（ユニバーサルミュージック合同会社）
・山本祐哉氏（TuneCore Japan）
・西村謙大 （株式会社CotoLab. / DIGLE代表）

First of all, as the difference between ST and CD · DL, the time to sell is different. Although CD · DL concentrates on release day, ST is not that much. Rather, it seems that there will be more questions asked if small news comes out. So new song releases do not necessarily lead to sales and continuous news and information dissemination are likely to become important in the future.

 

It is said that the Japanese music market is galapagos from the world viewpoint. Right relationship is crazy, only artists, only labels, only xx ST! Even though I thought I could not do it easily. In particular, there are many things JPOP can not hear in ST. Until recently Mr. Hikaru Utada was able to listen to Spotify etc and it became news. It seems that the milestone will change as big artists (such as Masaharu Fukuyama and Dorikamu) are appearing in ST.

Although it is a serpent, as long as I heard today, Universal Music had a positive impression on ST as well. (Mr. Kondo may be the only one)

 

In Japan I aim to play 8 thousand daily

This was personally interesting. For example, in Spotify, the artist can confirm what kind of songs are being heard in which country / region. Then, since overseas artists are often asked in Japan, let 's do a tour of Japan, because this song is popular so we can say what to add to the set list. In other words, the artists side also has to use digital well.

Mr. Nishimura of DIGLE as an example of digital use said that "Japanese indies artists should first aim for 8000 reproduction a day with Spotify". Spotify has a top 50 playlist, or ranking. It seems that about 8,000 times are necessary to rank in there. Although it is an extreme story, if 1000 fans are to be heard eight times a day, it is not a number that can not be managed anyhow.

In Japan, the popularity of ST has been delayed, so there are not many times the number of views of the day to enter the top 50 compared to the world. Aside from whether or not to do it really, I felt that it was a good example of thinking about marketing strategies, focusing on the characteristics of numbers and platforms. Such ideas will be required for future music promotion.

 

Streaming service is still evolving

Finally "What I am paying attention in 2018". Last year Apple bought SHAZAM (the biggest music recognition application). Since we also focused on AI loudspeakers, it was said that we will concentrate on collecting and utilizing data.

 

On the other hand, Spotify has acquired a block chain company. Music is hard to process, it is expected to utilize block chain technology in its processing. Spotify is supposed to bring power here. Speaking of which Spotify is observed in IPO in 2018. Perhaps the capital market may also be on the lookout and accelerate growth.

Well, I've sent the above report (although I also entered a lot of personal opinion). Coupled with artificial intelligence, smartphones, streaming, AI speakers, etc., the music industry is changing more and more. I move too fast and I will put it as soon as I take my eyes off. That is why it is also an interesting field, so I will continue to watch. (Please contact me if there is something such as an event or an interview, I do not know whether to reply, but haha)

AUTHOR
Notomi Jumpei
pilot boat, Limited Company
Born in 1987. He graduated from the Meiji University School of Management in 2009 and completed the Graduate School of Accounting at Waseda University in 2011. I passed a certified public accountant examination while I was in college. After a major audit corporation, he joined Tohmatsu Venture Support Co., Ltd. and engaged in venture support. Every week We produce over 300 pitch and venture events, including pitch event Morning Pitch. In 2017 he independently established a joint venture company pilot boat and continued to engage in venture support. Currently hosting BtoC venture presentation event "sprout", venture How to introduce event "faces" event. FashionTech and other lifestyle-based BtoC services are specialty areas. "Pilot boat" "pilot boat cast" operated.
twitter: @ jumpei_notomi

 

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