This time guests are Mr. Tsubasa Koseki of STYLER (styler) representative director and CEO of fashion chat commerce. I asked why communication is important for fashion shopping, overseas trends, and FACY service.
* In 2017, STYLER (Styler) changed service name to FACY (Phasey) and is rebranding. The company name still remains styler.
STYLER CEO Tsubasa Koseki
I am in charge of business development at Amazon. I realize at the EC site that there is bias in the types of items traded on the Internet. By linking the net and the real, we aim to bring innovation originating in Japan in the lifestyle domain with low EC ratio from information asymmetry. Established Styler Co., Ltd. in March 2015 to make fashion fun by "connecting". I have work experience in Mega Bank in Japan and England. Completed the University of Tokyo graduate school.
Find fashion from communication
STYLER develops smartphone application "STYLER" that connects shops and users. When the user talks about troubles related to fashion, the shop capacity recommends fashion items and coordination, such as "There is such a product in our store". If there are products you like, go to stores or EC and get that item.
Just the other day, singers searched for items of fluorescent yellow wearing live using STYLER. Although it seems to be hard to find in EC or real store, but after submitting a question, it is said that the answer reached one after another.
"All ECs including Amazon are becoming UIs based on searching, which is convenient when you know what you want, but especially in the lifestyle areas such as fashion and real estate, when you do not have what you want There is also "Ozeki-san. In such cases, go to stores rather than EC, consult with clerks based on abstract images. In other words, try to find the correct answer from communication.
On STYLER you can also communicate in bot, you can also ask for stock confirmation or reserve. As a result CVR will be higher.
Not only one-to-one communication but also media functions
STYLER not only communicates, it also has a function as media.
"STYLER is CGM, the user posts a question and the clerk answers.This can be seen by anyone, you can make favorites, of course if people other than the questioner purchase at EC or ask the shop You can also do it. "
For example, a gourmet application is also CGM, but there should be no one in 100 people reviewing or posting there. Other users are only ROM users to watch. However, of course for searching for a store, there will be no experience of sending the application's link, not the official HP.
STYLER is also the same, I do not ask myself a question, but it seems that there are many layers that actually purchase suggested items by looking at other users' questions. In other words, STYLER also has a function as media that aggregates user needs and distribution information.
Content queried by STYLER is called S MAGAGINE, which is organized by the company's own media. Because the contents actually asked by the user are based on the original, S MAGAGINE introduces products that the user is really interested in. In addition, these articles are often distributed to Yahoo! and smart news and others.
Mr. Koseki (right picture) is also full of FashionTech in general and has many lecture achievements.
Do you buy clothes from smaho communication?
Currently, it is said that in many Japanese apparel companies stores and ECs are separate, falling into sectionalism. On the user's perspective, however, offline and online are seamlessly connected in modern times. You may try on clothes at a store and buy it at EC, or you may find a product on the web and go to a store. Only the customer has executed the omni channel first, and only the apparel side puts it off, and it is dangerous.
On the other hand, in developing countries such as China and Southeast Asia, a phenomenon called Leapfrog is occurring. To a country that is catching up with infrastructure undeveloped, new technologies will spread quickly. In other words, because the smartphone popularized before the personal computer, the user owns only the smart phone without having a personal computer. Due to this phenomenon, the act of "looking up like a gug" on a personal computer of a developed country has turned into an act of "solving communication with a smartphone" in developing countries.
"The shop will post the item information to SNS, Facebook, for example, so the user will also do size and coordination, eventually even price cut negotiations.The quota to answer also has the authority to price cuts and only the SNS interaction Users can purchase items. "
Because this phenomenon is occurring, STYLER seems to be easily accepted even overseas. The Facobook page for overseas has already exceeded 40,000 goods in total, and the response is good. In the future it was to accelerate overseas deployment.
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Well, could you understand STYLER? We deliver the interview that was the basis of the above article on soundcloud. If you would like to know more about STYLER, please visit.
【2017/09/30 update】
After appearing in the above article, "STYLER" as a service has been renewed to "FACY (FACY)". Please see the reasons and content of renewal, so please also check here!
