monomy can create your own original accessoryIt is. Just by selecting parts in order, you can make and sell your own accessories. Monomy does all the troublesome work of shooting and shipping,User concentrates on designingit can. It seems that some users make accessories with thousands.

Because I made monomy, I heard even thought about Japan 's manufacturing.

FUN UP Co., Ltd. Representative Director Eri Yamaguchi (Yamaguchi Eri)

From Tokyo Cultural Garment Expertise to study in the USA, 21 years old experience a single round of world journey, I want to create something that is unprecedented to the world management. After returning home, experienced product development of buyers and muddy manufacturing. After experiencing the launch of the commerce business, learning production technology from 1 to interest from the interest of IT industry world. Experience such as web service planning from web designer for various projects. After that, after working at WEB Director at Yahoo! Japan, in September 2011 FUN UP Corporation was established. Mainly engaged in corporate and advertising agencies to develop web service planning as an external producer and also develop real event projects. And now developing and running monomy.

Just by designing with an application, complete accessories of original brands

The service FUN UP is handling is "monomy (monomy)". It is a CGM type platform that anyone can easily make and sell accessories. You can design and produce original accessories such as earrings, earrings, ear cuffs, necklaces and bracelets.

Accessories made with monomy (credit by FUN UP inc.)

Easy to use. Even if it is a design, it does not start from a sketch, but an accessory is completed simply by combining the items prepared on the monomy's application.

First of all choose which accessories to make, such as "pierced" or "bracelet" and pick the base (let's say you chose a pierced earring). Next, select the part to be attached to the piercing from 3000 kinds of parts and consider how to combine. On the combination simulation screenAnimation that wobbles or follows gravityHas been applied,Users can combine while enjoyingIt is structured. Many users get addicted to this animation.

When the accessory is completed, try on on (do not actually wear it but check the finish on the application) and post at the end, it is the completion of the original brand.

The price is determined automatically from the total price of the parts, you can also sell it and you can purchase it yourself. Production is done by monomy, photography and logistics are unnecessary. Users really only design accessories on the application.

Continuous addictions. Users who make 6000 kinds of accessories as well.

Although monomy users are ladies in their late 20's in the volume zone, there are also many women in their 30s and 50s. And in what waySome users design nearly 6000 itemsOr so. It is not an abnormal value in any way, it is not unusual for users who make 1000 pieces. Why are there so many monomy users "hooked"?

Although women prefer to combine something in the first place, in a word they say "Approval desireI think that it is. I understand if you post it, like posting items as soon as you post items with monomy, everyone praises so much. Experience of designing original works and getting someone you do not know to buy is not quite capable. I think that there are more people who are addictive with this. (Mr. Yamaguchi)

When opening the monomy application, various tabs are prepared. For example, "PICK UP" posted 40 to 80 types of items recommended by the algorithm based on like numbers. If posted here more like like, it gains momentum on the number of views and sales.

"GOOD BUY" is a service that discounts eligible products if a certain number of people gather within the due date. As it were, cloud funding in monomy. Items are cheaper in the manner of volume discount.

In "CONTEST", for example, a theme such as "Necklace to Necklace" is presented and the contest function users post. The subject has a coordination proposal, and there are contests for season events such as Halloween and Christmas. When you win in the contest you get points that can be used in monomy, professional photographers take pictures of accessories designed by you, and the user enters the heat. Although it has not held yet as of December 2017, it is said that in the future it is also planning to collaborate with magazines and characters.

Actually, this contest has also been held at Mitsukoshi in Nihonbashi, that is, in real places. The solo work was solicited in the application contest, and ten works actually selected by Mitsukoshi buyers were sold at stores. It is honorable for designers that we can sell in Mitsukoshi, and it was popular among users. By the way, the theme at this time was "Mother's Day gift".

credit by FUNUP

Visualize monozukuri to improve efficiency

In this way monomy is a platform that anyone can become a designer and produce accessories. ThatThe origin is "visualization and efficiency improvement of manufacturing"It is.

Traditional manufacturing begins with planning, design, manufacturing, marketing ... and its processes are diverse. However, along with digitization and accompanying consumer participation in manufacturing, there are cases where part of the conventional process becomes unnecessary. As mentioned above, monomy develops consumer participation type business in CGM,We are trying to deliver items to consumers with pure "value of goods" by reducing unnecessary processesIt is.

After going through a fashion vocational school and sales clerk, I went around the world at the age of 21. The theme at that time is the price. "Why is this this price?" I wanted to know. For example, brand-name items are expensive, but I was concerned about what a brand would be then.

And what surprised me watching the world is "Material is insanely cheap!" I understand that the final product is getting higher because there are transportation, processing and marketing on the way. Of course it is not all bad. However, if we could visualize the manufacturing process and reduce unnecessary processes, we thought consumers could get better products at reasonable price.

(credit by FUN UP inc.)

Nonetheless, there was not an idea that could be executed immediately. It seems that it turned out that if it was making accessories while one of our friends told me that it was this one.

It was a time when a smartphone tried to become one person. The user is asked to design only with a smartphone, and the troublesome of manufacturing and delivering is undertaken by monomy. Then you can deliver the item from the factory to the consumer at once. In other words, I thought that the essential value of manufacturing can be delivered directly to users.

The quality and story of Japanese manufacturing can be appreciated more

In this way monomy oriented towards CGM type monozukuri platform. First of all, I put on hands from easy-to-make accessories. Users realize the enjoyment of making and selling accessories. It seems that cognition is raising not only the value to make but also the value of the parts themselves recently.

Although I am manufacturing items in my company at the moment, it seems that we plan to make it directly to craftworkers and factories in the upstream and deliver it to users as it is in the future.

AndIn the future we will expand the types of items to make. Currently it is limited to accessories, but the mechanism of monomy spreads horizontally, it can also be applied to jewelry · bags · glasses · accessories and furniture. It may be a day to design your own glasses and make original glasses for spectators of world famous Sabae with eyeglasses.

In the sense of craftsmen,A story behind manufacturingI also want to tell. When you know that "people like this are making with this kind of feeling", attachments will spring up with items.

Although the decline of manufacturing in Japan has long been awaited, the quality and stories of Japanese manufacturing are still worthwhile and should be evaluated. I would like to deliver this value not only to the country but also to the world.

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