Solving social issues related to food and cooking

Acceleration program sponsored by Cookpad in June, 2018 "Cook pad accelerator"Demoday was held.

Cookpad is a lead company of FoodTech in Japan that has unfamiliar knowledge, service development focusing on recipe posting / search. However, according to Mr. Sumi of the cook pad accelerator manager, "Cookpad is solving only a part of the social task of food and cooking". The company has solved other social issues such as "Decreasing culinary skills" mainly, "Standardization of distribution and sale of foodstuffs" and "Loss of cooking culture".

Before the Cookpad started the acceleration program, it was a camp that volunteers including executives participated in this campaignTo grasp the whole picture of "social issues related to food and cooking". Here is created the following "map of social tasks related to food and cooking".

(credit: cook pad)

To solve these social problems, it is difficult only with the cook pad. So the answer that Cookpad found was to work on problem resolution in collaboration with startup through acceleration program.

Commit to help startup and solve social issues together

Thirty entries were submitted to the Cookpad Accelerator, 36 companies were accepted for document screening, and 13 companies participated in the pitch review. Five companies are finally adopted.The unique point of the Cookpad Accelerator compared to a number of accelerated programs is that Mr. Sumi of the responsible person mentioned as follows.

1. Problem solving and value creation
Discussed with the start-up from the entry stage how to solve the above-mentioned social issues together with the cook pad. It's not about what the cook pads have, but the main focus is "to solve social issues with start-up." It is said that adoption will not be adopted even with a proven startup unless this social task can be dealt with.

2. Hands-on with high commitment
Supporting companies adopt Hands-on centering on Mr. Sumi. For example, we do a user interview jointly with Adwell Inc. every week. Improve by the next week, repeating the cycle.

Mr. Sumi (left) of Cookpad accelerator and Mr. Ohara of Adwell (right)

Open the office to the adopted company
The address of Vivit Garden Company and Adwell Company is in the cook pad (at the time of demo day), and both companies are actually working at Shima next to Mr. Housu. This floor is not an accelerator dedicated floor or isolated space, it is a normal office where other employees work. Although there are many instances of opening up the office to the startup with the acceleration program, in such cases, from the viewpoint of security and the like, in most cases cases are isolated from ordinary offices (they are not criticizing and reasonable judgment I think that). However, the Cookpad also opens the usual floor for startup. "Since I am next to him right away, I can speak freely and startup can easily access employees and available resources of Cookpad" (Mr. Sumi).

Five companies that were adopted in Demoday were adopted. Announcement with cook pad also announced

Well here, I'd like to briefly introduce companies that adopted the Accelerator Program (introduced in the order of the demo date).In addition, pilot boat works in cooperation with Cookpad Accelerator, and is conducting an interview with Vivit Garden Company and Adwell Company. I would like you to confirm the business details of both companies.

Link and share / cloud hood

Provided by Link and ShareCloud foodIs a web matching service that matches retailers such as supermarkets and department stores with food manufacturers mainly located in rural areas. Regional producers are dispersed throughout the region, and retailers' buyers can not grasp everything, and it is difficult for producers to go to sales frequently. Because it is a long-term industry of food history, IT is not progressing. Cloud food solves this problem in the form of matching by web.

【Collaboration with Cookpad】
· Products using local products are difficult to sell because they do not know how to eat and how to cook, there is a problem that it is difficult to get through the whole country. So we set up a cook pad shelf at a retail store and sell items along with a recipe card. It led to consumer purchasing promotion.

Aeten Labo / Minchare

It is operated by AetelaboMinkireIs a service that supports a customization such as dieting and getting up early as a team of five people. Within the team we report progress to each other and compliment the achievement of milestones. In general it is said that the success rate of habitualization is 8%, but the habitualization ratio of Munchale is nearly 70%. Also, it is confirmed that when people act from their own, happiness degree is confirmed, Minkale also consequently contributes to the user's happiness increase as a result.

【Collaboration with Cookpad】
· Passengers to the official challenge "cook with cook pad" established in Chikure from the cook pad, and verified the customization of cooking. The Cookpad confirmed the user's chat history in a form that personal information does not know, and succeeded in drawing out the needs such as "I want to take a picture of a dish".
· In the future, planning co-development of programs that beginners will cook dishes will be planned.

Plantio / PLANTIO HOME

I'm surprised to make a new agriculturePlantio. From 2018 gradually released the stealth mode, it is in the exposure period.

What the company is trying to make is a culture of agricultural activities. I am trying to make opportunities to contact agriculture in a more urban area rather than an agricultural experience. For example, we are planning to plant farms on the roof of a building and provide vegetables harvested there at nearby eateries. In addition, IoT planter "PLANTIO HOME" which can manage the harvest season and water volume of vegetables will prepare an environment where you can easily grow agricultural crops at home.

【Collaboration with Cookpad】
(Both medium- and long-term measures)
· By using smart planter, you can see the harvest season of vegetables. We propose recipes at that timing and vegetable cultivation necessary to make a recipe in reverse.
· In the future, consider cooperation with the smart kitchen service "OiCy" developed by Cookpad.

Bibbit garden / eating choku

Organic vegetable farmers, which are generally produced in small quantities, can not sell vegetables at high price for their commitment and added value. On the other hand, Marche is popular in recent years, and many consumers are arriving. So Vivit Garden's work is committed to farmers' online market place "Eating chokuThat's it. Consumers can easily purchase organic vegetables and can communicate with farmers.

【Collaboration with Cookpad】
· Put a banner for eating chokes inside the cookpad service, and perform user tests. For example, when selling unusual ingredients, we do not know how to cook in the first place, so we confirmed that it is better to infer the recipe than the ingredients themselves.
· Implemented a workshop with Cookpad users and farmers using traditional vegetables. Users who participated in the workshop got engagement high and confirmed the actions such as posting recipes voluntarily.

[Reference article]
Communication between farmers and consumers produced by "vegetable choke" market place of organic vegetables| Pilot boat

AdWell / SIRU +

Adwell will tackle food health care, nutrition management from shopping "SIRU +(Cyrus) ". Automatically collect and analyze food information from purchase history of ordinary shopping. They grasp the tendency of their own shopping, have functions such as including missing nutrients and recommending foods they like. Currently we collect purchasing information by cooperating with point card etc. In the future we will make it possible to gather information from electronic payment and so on so that big data gathered here can be used for marketing etc. We will make it a monetization point.

【Collaboration with Cookpad】
· Conducted user test in cooperation with Cookpad.
· We will consider measures such as data cooperation in the future, recipe of cook pad can be seen with recommended contents.

[Reference article]
Nutrition management just by shopping. Health care application "SIRU +" that can be natural and healthy| Pilot boat

Demoday is the beginning. Building ongoing relationships from here

We have introduced the five companies adopted for the acceleration program. Both of these are companies that are facing the "social issues related to food and cooking" mentioned above.

Demoday is not a graduation. Rather, until now it is a trial period in a sense, from here it is the real beginning. First of all, I am doing the open program because I think that we can solve social problems of food and cooking in cooperation with various people, including those who came to demonstration day.

We will continue to work on various start-ups and social issues, including five companies that we have presented today for Cookpad. (Mr. Sumi)

This time's cook pad accelerator is still the first time. Although the plan after the next time is still unpublished at the present time, I would like to expect to build a "world where everyone enjoys cooking enjoying" in the future by working on start-ups and open innovation.

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