Personalized fashion to experience at home
Air closet company which develops subscription rental business "air closet" for women, is developing "pickss (pix)"Renewed on March 28, 2018. Accelerate personalization of fashion.
pickss is a service that can receive personal styling by professional stylists. The user first registered the size and preference of clothes. Based on that, pickss' stylist selects 5 clothes and sends it to home. Try on clothes that arrive within 3 days and decide which products to purchase or return. Purchases are made from the application and it is possible to purchase all, if not possible, not to buy it.
The price system is unique. The styling fee will be 2800 yen per sending, but if you purchase more than 1 point this styling fee will be free. Also, if you purchase two or more items you get a discount and the discount rate increases as the number of items increases (eg 5% at 2 points, 15% off at 5 points etc).
According to Air Closet Company, 50% of users answered "It is troublesome to choose with shopping," 64% say "I have given up shopping without time". Pickss is perfect for these users. In addition, pickss also has the opportunity to contact new brands, and there is a merit that it becomes a brand recognition also to the brand side which provides items (20 brands participate in pickss as of March, 2018).
Sending kit image of pickss
The business model of pickss is similar to Stitch Fix which was listed in the United States in 2018, and Start Today started talking about similar business "Random scheduled flight". Competition will accelerate in the field of personal styling. It is thought that it is the key to propose styling that fits the user's taste and operate it more efficiently. In this regard, Air closet Co., Ltd. conducts data analysis research with university professor, and data analysts in-house It is said that he is actively pursuing analysis.
New function to accelerate personal styling
The functions added to pickss as a result of this renewal are "My Closet" and "Style Carte."
First, My Closet is a function to register photos of clothes already owned on pickss. As a result, the user can send a request "I want to match this clothes" among the items registered. Not only is the user's convenience high, but also a stylist who has a sense of problem that "the styling is difficult to do because the clothes that the user has are unknown" has one aspect that makes personal styling easier.
The other style record is a chart function shared between the user and the stylist. Traditionally, the stylist possessed a chart for each user, but by allowing users to (partially) see this, the user and the stylist can have a common recognition for personalization. This seems to increase the personal experience value of the whole personal styling.
Reduce time to "move" and "pick clothes" with pickss
Along with female business social activity, the time to shop slowly and choose clothes is decreasing on the other hand. According to Mr. Amenuma, representative of the air closet, "Shopping cost" has gone by shopping first due to changes in EC from stores. But for EC shopping there is still a cost of "choosing clothes". By using pickss you can let this stylist take action "Choose clothes". This will save time as well, and according to lifestyle, it seems that they want a more valuable time like family or self-improvement.
Naturally, it is difficult for general ECs to try on fitting and see the coordinates. There may be a way to buy and return it once, but this is the next best means, at least it is not a legitimate means. Mr. Amanuma's explanation that pickss originally provided "experience" of try-on was also an interesting point.
Although pickss was once released in October 2017, it seems that items were sold out immediately. It seems that inventory will revive with today's renewal opening, so please try it if you are interested.
pickss - The professional picks "suits you." Personal shopping application
https://www.pickss.jp/
