IoT device "MAMORIO (Mamorio)" for losing, losing, boasting the world's smallest class. Even if you forget the item with MAMORIO when noticing it with smartphone or even losing it, you can find the item among MAMORIO users. From development confidential stories to the core value of the company.

Coverage date: 20th August 2017

IoT searching for everything lost

This time I heard the story is Mr. Takigi, president of MAMORIO Corporation. It is an IoT startup based in Akihabara.

Mamorio Co., Ltd. Representative Director Masumi Tsuki

Born in 1987. Graduated from Keio University Commercial School. July 2012 We have founded the world's first lost article comprehensive business Co., Ltd. lost article dot com, from the experiences I had trouble with listing at the Internet securities company after losing in the company. Developed a business specialized in losing "lost, lost", including the largest lost-item information portal site in Japan, "Lost dot com" and the world's smallest lost-going tag MAMORIO. May 2016 Changed the company name to MAMORIO Corporation and started full-scale deployment to IoT × lost area.

MAMORIO is a device for losing, losing, boasting the world's smallest class with IoT of missing tag. It is IoT that you can find MAMORIO safely when you lose it by any chance if you keep it together with items you do not want to lose purse and key etc.

Actual MAMORIO products. It is light weight, 3 g with a length of 35.5 mm, a thickness of 3.4 mm. Expand in all five colors.

MAMORIO's functions are largely two. First of all, a function that notifies the smartphone when it leaves from hand. For example, let's put MAMORIO in a wallet, put a wallet and stand up. If there is not MAMORIO near the fixed time, a push notification comes to smartphone and it is a mechanism to notify "Do not forget the wallet?"

And the other is "cloud tracking function". It may be a good idea to say that it is a function that everyone's smartphone looks for MAMORIO. MAMORIO seems that each of the smartphones is a virtual base station, and it seems that the location information is recorded every time MAMORIO and another MAMORIO pass each other. So, even when you drop a wallet somewhere with MAMORIO, if another person 's MAMORIO goes near the wallet, you will know the location information of the wallet.
※ Personal information has become unknown.

When a lost item arrives at a lost and found center, a notification comes to the smartphone

Currently, using this cloud tracking function, it seems that cases using MAMORIO at the station are increasing.

Everyone In the train, is there any experience that I forgot something? After the station staff collects the forgotten items, it is delivered to the lost and found center of the main station. I hope the owner will come here to check it, but it is a bit tough to go to a remote station just to see if there is any.

So we set up a mechanism to detect MAMORIO called MAMORIO spot at each lost and found center. When a wallet containing MAMORIO arrives there, it will notify the owner via smartphone.

As another example of corporate use of MAMORIO, it seems that we are doing demonstration experiment with Japan Airlines (JAL). In order to carry equipment used for maintenance of the aircraft, a lot of trucks are used at the airfield, but there are cases that the dolly is moving around here and it is not known where the trolley is now. So we attached MAMORIO to each carriage so that we could easily grasp where the carriage was from the smartphone.

MAMORIO is mounted on the front workbench (credit by MAMORIO)

In this case, I did not use the existing MAMORIO as it was, but distributed it and created an application customized for JAL.

If you knew the difficulty after that maybe you did not develop it

Originally Mr. Tsugi worked at a securities company, confidential information was also included in the information to be handled, information security seems to be very strict. However, it is human that treats it, so the possibility that a mistake will occur somewhere will remain.

However, there are not many services that will respond when you lose something. Even the police will not search for lost things, much less, it will not prevent missing things. I heard that it was MAMORIO that he entered the company to create a service to "lose, to lose," and got through several services.

However, Mr. Masuki did not have the foundation to make IoT, but he said that development of MAMORIO was fumbling.

It was really hard for a venture to work on hardware, making making MAMORIO was no exception. If you think that it will be hard for you to do this, you might not have been able to get into the development. But, I do not know, I think that it has come so far.

Five core values

It is said that the company 's corporate culture will be decided by the first ten people. Just like MAMORIO, it seems that we decided to decide core value at this timing with that number of people.

MAMORIO's core value

1.Be Integrity. "Seriously.
2.Collaborate with Strength. "Co-creates mutual goodwill with each other"
3.Good Surprise. "Wish for good things to come soon."
4.Enjoy the Waves! "Let's enjoy the difficulties."
5. Go Fleximple! "Flexible - Let's go simple"

Details of the core value are described here, so please have a look.
Five core values ​​that MAMORIO values

Even if we decide the core value, we need to know what kind of behavior applies specifically. Once we set the core value, we set up a trial period of three months, and we adjusted it so that everyone can come and go.

For example, User Voice constantly cites as an activity to embody "Be Integrity." This seems to be a regular meeting confirming feedback from the user as its name suggests, but this regular meeting is held every Monday at all participants and it seems to start a week from confirmation of the user's voice. It is a story that embodies "to face seriously" exactly.

(credit by MAMORIO)

There seems to be a little ingenuity to penetrate the core value. MAMORIO seems to be slack attendance report, but it seems that the core value is returned by bot when reporting to work.

Also, when I become a little busy, I say "Enjoy the Waves!" And that core values ​​are mixed in the conversation between employees. It seems that we are trying to penetrate it by merging core value in everyday like this.

I will work on a project to "lose, to lose"

Finally, I asked what I would do in order to achieve the vision of "losing, losing" about the future of MAMORIO. In the short term, we are going to evolve the application by making the hardware simple and small, but what do you think about in the long term?

We are making hardware, but we are not sticking to it. I think that the experience of "losing, losing" will change more and more with the times. With a new solution, we will continue to work more and more in areas we do not know.